Purple Bridge Media: Training page copy

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TEXT BLOCK 1: Top of the page. Copy everything below this line, down to the next grey label.

What we teach

Twenty-three courses in AI, communication, social media, video and building with AI. Each one is shaped around your organisation's voice, audiences and real work.

How our courses work

Built around your work. Before every course we talk to you about your team, your voice and your goals. People practise on their own material, not ours.

Something to show for it. Every hands-on course ends with something your team can use: a working tool, a documented workflow, a prompt library or an assistant that knows your voice.

Live, wherever you are. On site, or live online from our studio. Run any course as a workshop, or combine several into a programme for your whole team.

Half-day workshop £1,500 · Full-day workshop £2,500 · Programmes from £8,000. All prices plus VAT and expenses.

TEXT BLOCK 2: AI foundations. Copy everything below this line, down to the next grey label.

AI foundations

Get everyone on the same page, and using AI with confidence.

1. AI Essentials for Leaders

A clear, hype-free view of what AI means for your organisation.

Who it's for: senior leaders and management teams

• What AI can and can't do for you right now

• Where it fits your strategy, and where it doesn't

• The real risks, without the scare stories

• What the organisations getting results do differently

Format: half day

2. Prompt Like a Pro

Stop getting average answers. Learn to brief AI like a professional.

Who it's for: anyone who uses AI at work

• How large language models actually work

• Prompt structures that hold up on complex tasks

• Giving AI the context it needs to do good work

• Building a shared prompt library for your team

Format: half day or full day

3. AI as a Thinking Partner

Use AI to think better, not just write faster.

Who it's for: managers, strategists and senior communicators

• Five moves for working with AI: brief, challenge, synthesise, decide, refine

• Stress-testing plans with a pre-mortem and the strongest opposing view

• Modelling how stakeholders will react before you commit

• Thinking first yourself, so AI sharpens your judgement instead of replacing it

Format: half day

4. AI-Assisted Research and Fact-Checking

Research faster, without publishing something that isn't true.

Who it's for: researchers, writers, editors and analysts

• Using AI to find, sort and summarise sources

• Checking claims, quotes and figures before they go out

• Spotting when AI is making things up

• A simple verification routine for your team

Format: half day

5. Getting More from Your Organisation's AI

Make the most of the tools you already pay for.

Who it's for: teams with Copilot, ChatGPT, Claude or an in-house AI tool

• Choosing the right tool for each job: Copilot, ChatGPT, Claude and Gemini compared

• Getting good results from your organisation's internal AI

• When to use internal tools and when external ones are fine

• Keeping rights, ethics and accuracy in view

Format: half day

TEXT BLOCK 3: AI for communication. Copy everything below this line, down to the next grey label.

AI for communication

More output, the same high standards, and always in your voice.

6. AI for Communication Teams

Make AI sound like your organisation on its best day.

Who it's for: communications, PR and marketing teams

• Teaching AI your tone of voice and house style

• Briefs, releases, reports and updates, drafted faster

• One message, versioned for every audience and channel

• Checking AI output for accuracy, tone and risk

Format: full day

7. Brand Voice AI Toolkit

AI that knows your brand, not generic AI with your logo on it.

Who it's for: brand, comms and content teams

• Turning your tone, formats and standards into reusable prompts

• Building custom GPTs, Gems and Copilot agents loaded with your key messages and best work

• Quality checks that catch off-brand output

• Sharing your toolkit safely across the team

Format: full day

8. AI for Internal Communications

Keep your people informed and engaged, without drowning your team.

Who it's for: internal comms, HR and change teams

• Staff updates and leadership messages that sound human

• Explaining change clearly, for every part of the organisation

• Summarising staff surveys and feedback in minutes

• FAQs, intranet content and briefing packs on demand

Format: half day

9. AI for Media Relations and Reputation

Move faster when it matters, without putting your reputation at risk.

Who it's for: press officers, PR teams and spokespeople

• Press releases, statements and briefing packs, drafted at speed

• Preparing spokespeople with likely questions and tough lines

• Turning media monitoring into clear, quick summaries

• Rapid response with a human sign-off built in

Format: half day

TEXT BLOCK 4: Social media and video. Copy everything below this line, down to the next grey label.

Social media and video

Create more content people actually watch, with the team you already have.

10. AI for Social Media Content

A month of content in your voice, without the month of work.

Who it's for: social media, content and marketing teams

• Building a social strategy that matches your goals

• Turning one report, event or interview into dozens of posts

• Writing for each platform while keeping one voice

• Content calendars, captions and hooks with AI

Format: full day

11. YouTube-First and Platform-Native Content

Content built for the platforms where your audience actually is.

Who it's for: content, editorial and audience teams

• Planning for YouTube and social first, not as an afterthought

• Growing audiences off-platform and bringing them back to your own channels

• Repurposing systems that protect quality instead of just multiplying content

• Making content that shows up in search and AI answers

Format: full day

12. AI for Video: Smarter, Faster, Better

Make professional video faster, and know where AI helps and where it hurts.

Who it's for: content, comms and digital teams

• Scripting and storyboarding with AI

• AI tools for editing, captions, translation and versioning

• AI images and B-roll, used responsibly

• Avatars and synthetic presenters: when to use them, and when your audience will switch off

Format: full day

13. AI Video in a Day

Go from idea to finished video in a single day.

Who it's for: teams who want to make, not just learn

• Developing an idea and script with AI

• Generating visuals and assets

• Editing and versioning for different platforms

• Editorial, copyright and quality checks before anything goes out

Format: full day

14. Short-Form Video for Organisations

Video for TikTok, Reels, Shorts and LinkedIn that stops the scroll.

Who it's for: teams that need a regular stream of video

• What makes short-form video work, and why most corporate video doesn't

• Shooting good video on a smartphone: framing, light and sound

• Quick editing, with AI doing the heavy lifting

• A simple system to produce video every week

Format: full day

TEXT BLOCK 5: Building with AI. Copy everything below this line, down to the next grey label.

Building with AI

Automate the crew. Never the talent.

15. AI Workflow Lab

Bring the task that eats your week. Leave with it rebuilt around AI.

Who it's for: any team buried in repetitive work

• Auditing your tasks for admin, repetition and bottlenecks

• Matching each problem to the right AI tool or automation

• Rebuilding the process step by step, live

• Leaving with a tested playbook you can use straight away

Format: half day

16. Creating AI Agents

AI that doesn't just answer, but gets work done.

Who it's for: team leaders and anyone ready to go beyond chat

• What agents are, and which tasks they're good for

• Mapping the inputs, outputs and human decisions for each agent

• Building agents for research, planning, repurposing and reporting

• Testing them on live work and keeping a human in the loop

Format: full day

17. AI Automations

Take the repetitive work off your team's plate for good.

Who it's for: team leaders and operations staff

• Spotting the tasks worth automating

• Simple automations with tools like Power Automate

• Connecting AI to the apps your team already uses

• Documenting each automation so it survives staff changes

Format: half day

18. Team AI Workspaces with Claude Cowork

One shared space where your team and AI work on a project together.

Who it's for: project, editorial and planning teams

• Setting up structured project workspaces

• Using them for analysis, planning and review

• Collaborating as a team with AI in the loop

• Templates you can reuse for recurring work

Format: half day

19. Vibe Coding: From Idea to Working Tool

Build web apps and tools by describing what you want. No coding needed.

Who it's for: anyone with an idea for a tool their team needs

• The vibe coding mindset: plain-language instructions that build real software

• Choosing a team problem that suits a simple tool

• Building a working first version in the session

• Fixing bugs and adding features by prompting

Format: half day

20. Advanced Vibe Coding

Go from prototype to a tool your team actually uses.

Who it's for: people who have built a first prototype

• Prompts that produce working logic, not just a pretty mockup

• Connecting to data, APIs and content sources

• Testing for reliability, permissions and guardrails

• Putting it live at a URL for your team or clients to use

Format: full day

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Strategy and responsible AI

Get it right before you scale it.

21. AI Strategy Workshop

A clear plan for where AI will make the biggest difference to your team.

Who it's for: leadership and department heads

• Matching AI use cases to your goals, not the other way round

• Finding the quick wins and the long-term bets

• Setting rules everyone understands

• A practical roadmap for the next six months

Format: half day

22. Responsible AI

Protect your reputation, your data and your people.

Who it's for: everyone using AI, and the people who set the rules

• What goes into AI, and what never does

• Data, privacy, copyright and rights

• Bias, accuracy and checking what AI tells you

• Building your values into how your team uses AI

Format: half day

TEXT BLOCK 7: Presence and presenting. Copy everything below this line, down to the next grey label.

Presence and presenting

AI can draft the words. Your people still have to deliver them.

23. Presenting with Impact, On Camera and Online

Broadcast techniques that make your people compelling on video and on Zoom.

Who it's for: leaders, spokespeople and anyone who presents

• On-camera presence, taught by trainers of professional broadcasters

• Holding attention in virtual meetings and webinars

• Structuring a clear, memorable message

• Using AI to prepare, rehearse and get feedback

Format: half day or full day

TEXT BLOCK 8: After the training, and the close. Copy everything below this line, down to the next grey label.

After the training

Learning only counts when it's used. Add ongoing support to any programme:

• Monthly small-group AI clinics

• Bookable office hours for quick coaching and unblocking

• Reviews of your prototypes, agents, automations and video workflows

• Quarterly planning with your leadership or L&D team

Not sure where to start?

Tell us about your team and what you want to change. We'll recommend the right course, or a mix of courses, and send you a fixed price.